The SaaS Email Marketing Playbook
A review of

The SaaS Email Marketing Playbook

Convert Leads, Increase Customer Retention, and Close More Recurring Revenue with Email

Étienne Garbugli • Étienne Garbugli • 2020

Market with Email

by David Meyer

Customer engagement specialist Étienne Garbugli shows you how to harness email to drive marketing, build a customer base and retain customers for any software-as-service (SaaS) business.

Founder of Flagback, HireVoice and Highlights, Étienne Garbugli heads customer engagement at LANDR, a software-as-a-service (SaaS) platform for music-industry clients. He argues that, for a SaaS business, email can be your most effective marketing technique. Garbugli details how email is perfect for the communication necessary to turn trial subscribers into paying customers. It’s also, he explains, valuable for customer retention, upselling and referrals.

Email

Email’s return on investment beats social media and search, delivering as much as $42 for every marketing dollar you spend. With a sound email campaign, Garbugli says, you can boost onboarding, increase conversions from trial to paid subscriptions and reduce customer attrition.

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