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The Secret of Culture Change
How to Build Authentic Stories That Transform Your Organization
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Without the right strategies, most organizations will fail. But even the best strategies cannot succeed if your company’s culture doesn’t support them. Authors Jay B. Barney, Manoel Amorim, and Carlos Júlio explain that culture change hinges on story-building. Leaders aiming for a strategic culture shift must craft and share compelling stories with their employees – stories rooted in the new norms and values they wish to establish. Employees will then develop and share their own culture-change tales. The authors teach you how to create and communicate these stories in ways that jump start change.
Summary
About the Authors
Jay B. Barney is a professor in strategic management at the University of Utah. Manoel Amorim is a co-founder and partner in K2A Partners in Brazil. Leadership expert Carlos Júlio is a visiting professor at four MBA Schools in Brazil.
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