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The Secret Tesla Motors Master Plan
Article

The Secret Tesla Motors Master Plan

(Just Between You and Me)

Elon Musk
Tesla, 2006
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Editorial Rating

8

Qualities

  • Innovative
  • Visionary
  • Background

Recommendation

All the way back in 2006, billionaire entrepreneur Elon Musk posted his tongue-in-cheek “secret” plan for Tesla Motors on the Tesla website. In it, Musk explains the value and purpose of launching the Tesla Roadster – the first fully electric, high-performance sports car. He plainly demonstrates the economic logic and the environmental benefits of his company’s business plan. He lays out his long-term vision to reduce battery waste and CO2 emissions and, most important, to move into the affordable family-vehicle market. getAbstract recommends Musk’s master plan to auto industry enthusiasts, environmentally responsible entrepreneurs and Tesla historians.

Take-Aways

  • The Tesla Roadster, faster than a Porsche or Ferrari and double as energy efficient as a Prius, is a means to an end.
  • The revenue from the high-end, high-performance Roadster model will directly fund R&D into more-affordable, family-style models.
  • Tesla Motors lithium-ion batteries last longer than 100,000-miles and are recyclable and considered “landfill safe.”

About the Author

Elon Musk is the CEO and product architect of Tesla Motors, and CEO and CTO of SpaceX.

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