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The Six Immutable Laws of Mobile Business
Book

The Six Immutable Laws of Mobile Business

Wiley, 2010 more...


Editorial Rating

8

Qualities

  • Innovative

Recommendation

Mobile phone technology is ascendant. With billions of subscribers across the globe and more signing on every day, it is the technology of today and tomorrow. Japanese firms are by far the leaders in the thriving “mobile market.” Three experts on Japan’s cellphone industry – Philip Sugai, Marco Koeder and Ludovico Ciferri – explain why, providing an in-depth, insightful report on where mobile is headed in the years to come. They also discuss six principles that mobile carriers and service providers around the world can learn from and may want to follow. getAbstract recommends this book – with its informative foreword by Martin Koelling, the Japan correspondent for the Financial Times Germany – as a worthy reference guide for professionals in the mobile arena. In this area, as Japan goes, so goes the globe.

Take-Aways

  • Throughout Japan, mobile phones are becoming the ultimate “symbol of freedom.”
  • By following six principles, Japanese mobile firms have become global industry leaders.
  • The first principle, “value over culture,” says that Japan’s mobile firms thrive because they provide a superior customer experience, not because of cultural factors.

About the Authors

Philip Sugai directs the Mobile Consumer Lab at the International University of Japan. Marco Koeder heads CyberMedia K.K., a Japanese digital media agency. Ludovico Ciferri is a research manager for Istituto Superiore Mario Boella.