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The Value of Values
Book

The Value of Values

How Leaders Can Grow Their Businesses and Enhance Their Careers by Doing the Right Thing

MIT Press, 2024
First Edition: 2024 more...


Editorial Rating

8

Qualities

  • Applicable
  • Background

Recommendation

Many executives see values-driven initiatives, such as sustainability pledges, as a waste of money. But, as Daniel Aronson argues, integrating values into your business functions is vital to your competitive survival. It’s time to acknowledge the notion that “values are a cost” is a fallacy, Aronson writes. In truth, there’s a strong business case for “doing the right thing.” Learn why integrating your values into every business decision, policy and product can keep you competitive in a complex and uncertain global marketplace while also helping both people and the planet.

Take-Aways

  • The interconnected challenges businesses face today make values more crucial than ever.
  • Today’s customers care about companies’ environmental and social commitments.
  • Purpose-driven companies are more efficient, more innovative and “smarter.”

About the Author

Daniel Aronson is the founder of Valutus, a company helping people create value through responsibility and sustainability.