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There's No Such Thing as Corporate DNA

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There's No Such Thing as Corporate DNA

Why You Have to Be Prepared to Change Everything to Endure

Boston Consulting Group,

5 min read
5 take-aways
Audio & text

What's inside?

In today’s business world, nothing is set in stone: To survive, companies need to change – all the time.

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Editorial Rating

6

Qualities

  • Analytical
  • Applicable
  • Insider's Take

Recommendation

The phrases “change is inevitable” and “change is the only constant” are clichéd, and yet, according to Hans-Paul Bürkner, Vincent Chin and Ranu Dayal from the Boston Consulting Group, they do hold true. The authors explain why businesses need to be open to change and should focus on “innovation, restructuring and growth.” Readers can find numerous articles on the same topic, but getAbstract recommends this brief and succinct reminder to entrepreneurs, CEOs and other top business executives.

Summary

Since the 1950s, the business world has been changing constantly and will likely become more volatile in the future as global economies continue to evolve and as technology advances and becomes more widespread. Other factors, such as increasing regulation, social inequality and international conflict also cause a less steady business environment. As a result, new companies that people barely knew a few years ago are wildly successful and former market leaders have collapsed, clasping their “so-called corporate DNA.” Three interrelated strategies will help companies keep ...

About the Authors

Hans-Paul Bürkner is chairman of the Boston Consulting Group (BCG), based in Germany, India and Southeast Asia. Vincent Chin is a senior partner and managing director at BCG (Kuala Lumpur). Ranu Dayal is a senior partner and managing director at BCG (Bangkok).

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