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These 5 Startups Used Snapchat To Boost Their Brand (And So Can You)
Article

These 5 Startups Used Snapchat To Boost Their Brand (And So Can You)

These brands jumped on Snapchat early and have reaped the benefits. They spill their secrets here.

Elizabeth Segran
Fast Company, 2016
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Editorial Rating

9

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Recommendation

On Snapchat, a messaging app that is particularly popular among younger users, images and videos you share disappear within 24 hours. Because the consumer’s exposure to the marketing message is short-lived, most marketers don’t even consider the app for advertising. As Fast Company’s Elizabeth Sevran explains, others argue that, when Snapchat users know a message will disappear, your customer is more likely to take notice. getAbstract recommends this article to social media marketers who need some ideas for how to exploit Snapchat’s advertising potential.

Summary

Bob Wolfley from the underwear company MeUndies has some advice for companies that are looking to market on Snapchat: Drop the sales pitch and focus on a narrative. That’s the tactic that his social media team has taken. Snapchat has become MeUndies’s most effective social media platform in terms of converting advertising dollars to new customers. Wolfley doesn’t use the app to talk about product features. Instead he creates short video stories featuring characters and stories that convey the ideals at the heart of the MeUndies brand.

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About the Author

Elizabeth Segran has written for The Atlantic, Foreign Policy, Foreign Affairs, The Nation, The New Republic, and other publications. She is currently a staff writer at Fast Company.

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