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Time Millionaires
Article

Time Millionaires

Meet the people pursuing the pleasure of leisure

The Guardian, 2021


Editorial Rating

7

Qualities

  • Overview
  • Hot Topic
  • Engaging

Recommendation

Capitalism created a design for life: People are born, they drudge for years to earn enough money to retire comfortably, and then they die. Since the dawn of the industrial era, this paradigm was an accepted norm. But the COVID-19 pandemic led many workers to re-evaluate what is important to them. Journalist Sirin Kale explores the emergence of so-called time millionaires – those who measure wealth in minutes, not dollars. They encourage people to recognize money as a false god and instead to worship at the altar of time. 

Take-Aways

  • The COVID-19 pandemic prompted an increase of time millionaires – people who view time, rather than money or material wealth, as their greatest asset.
  • An individual’s capacity to reduce working hours is a privilege that is not viable for all.
  • Since the Industrial Revolution, work has become a signifier of respectability.

About the Author

Journalist Sirin Kale is a features writer for The Guardian.