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Top of Mind
Book

Top of Mind

Use Content to Unleash Your Influence and Engage Those Who Matter to You

McGraw-Hill, 2017 more...


Editorial Rating

7

Qualities

  • Applicable

Recommendation

Companies need to win their customers’ trust and confidence to become the first provider that buyers consider – their “top of mind” choice. Helping your clients altruistically can boost your firm into this high-priority position. Marketing executive John Hall explains how to use the content you produce as an avenue for earning customer trust. Hall distills his advice into a “simple formula” affirming that “trust” plus “consistency” leads to “opportunity.” getAbstract believes novice and veteran marketers can benefit from this clear, sensible message about communications, content and confidence.  You want to be able to call your customers and hear them say, “I was just thinking of you.”

Take-Aways

  • In the 20th century, marketing focused on products and salespeople.
  • Today, customers go online to research their preferences; they don’t rely on salespeople.
  • If your consumers trust you, they’ll keep you “top of mind” when they need your goods or services.

About the Author

John Hall is co-founder and CEO of Influence & Co., which Inc.com named as its “number one” content marketing company.


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