Skip navigation
Trash In, Trash Out
Article

Trash In, Trash Out

How bad data impacts business growth


auto-generated audio
auto-generated audio

Editorial Rating

8

Qualities

  • Applicable
  • Overview
  • For Beginners

Recommendation

Every business worth its salt is hunting for a data-first approach to marketing, but many are letting data-lust blind them to quality issues along the way. Low-quality data will take you on a wild goose chase. By the time you recognize the source of your misery – that is, bad data – you’ve already dumped time, energy and resources into a strategy that doesn’t serve you. Nate Turner, the vice president of demand generation at social media management platform Sprout Social, has a suggestion. First, dump your resources into making sure you have quality data, and then see where a data-driven approach takes you.

Take-Aways

  • Data are necessary for propelling your business into the future, but not all data are created equal.
  • If your data aren't standardized, they are likely bad, and if they're bad, it’s costing you money.
  • Dedicate the hours to create effective data processes from the beginning, and you’ll save yourself the trouble of cleaning up a mess later.

About the Author

Nate Turner is vice president of demand generation at Sprout Social and a contributor to Adapt – a digital publication from Sprout Social, a social media management platform.


More on this topic

Related Channels