Scott Stratten
UnMarketing
Stop Marketing. Start Engaging.
Wiley, 2010
What's inside?
Undo your unfashionable marketing habits with UnMarketing for unrivaled results.
Recommendation
Traditional marketing strategies have lost steam as social networking and other tools provide companies with more options for engaging directly with potential and current customers. The “UnMarketing” way encourages connecting, listening and engaging. Scott Stratton delivers his unmarketing advice in a series of vignettes written in a personable, humorous style. Though the author breaks little new ground here, getAbstract recommends his entertaining stories, examples and how-tos. They perfectly illustrate how to stop marketing and start unmarketing to make friends, attract new business and retain current customers.
Summary
About the Author
Scott Stratten, president of UnMarketing.com, is a consultant whose clients’ videos have garnered more than 60 millions views online.
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