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Voice Marketing
Book

Voice Marketing

Harnessing the Power of Conversational AI to Drive Customer Engagement

Colleen Fahey, Laurence Minsky, Susan Westwater and Scot Westwater
Rowman & Littlefield Publishing Group, Inc., 2023

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Editorial Rating

7

Qualities

  • Background
  • For Beginners
  • Hot Topic

Recommendation

Brands have an opportunity to connect to audiences using voice technology, giving new life to brand personalities. According to sonic branding experts Colleen Fahey, Laurence Minsky, Susan Westwater and Scot Westwater, the brands that will remain relevant in the future will be those that put customer needs first by embracing the shift into a “voice-first” world. Learn how brands are harnessing the power of voice experiences across industries and how best to craft your own. As machine learning and AI expand the possibilities of voice experiences, there’s an urgent need to start creating your sonic branding strategy today.

Take-Aways

  • Brands hoping to serve evolving consumer needs must leverage the power of voice experiences.
  • Develop a compelling brand personality to serve customer needs in a “voice-first” world.
  • Inspire trust with your audio brand, investing in the development of sonic assets.

About the Authors

Laurence Minsky is a professor with Columbia College Chicago’s communication department in the School of Media Arts. He’s co-author of Global Brand Management and Audio Branding. Susan Westwater is co-founder and CEO of Pragmatic Digital and co-author of Voice Strategy. Scot Westwater is co-founder and CCO of Pragmatic Digital and co-author of Voice Strategy. Colleen Fahey is the US managing director of the sonic-branding agency Sixième Son and co-author of Audio Branding.

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