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Web Copy That Sells
Book

Web Copy That Sells

The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy

AMACOM, 2009
First Edition: 2004 more...

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Editorial Rating

7

Qualities

  • Applicable

Recommendation

Writing for the Web is different than writing for print, but what exactly is the difference? Veteran copywriter Maria Veloso has pondered this question and provides some solid, standard answers in her useful, straightforward manual, which helps copywriters produce great sales copy for the Internet. While maximizing the sales opportunities copywriters find on the Web, Veloso also explains how to adapt traditional emotive ad copywriting to meet the Web’s restrictions, from the physical limitations of a Web page to the distractibility of the average online consumer. She explains how to use opt-in offers and how to write B2B and B2C copy. getAbstract recommends her practical, entertaining book to Web copywriters, particularly novices, who want to boost sales and better understand the strengths and weaknesses of their medium.

Take-Aways

  • Effective Internet sales copy doesn’t look like or read like print advertisements.
  • It should be informative, enticing, short and easy to understand since people are more likely to scan it than to read it.
  • Web sales copy needs a good headline. Coin 30 to 50 choices; pick the best.

About the Author

Veteran copywriter Maria Veloso is director of the Web Copywriting University and the former Director of Creative Web Writing for Aesop Marketing Corporation.