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What China Reveals About the Future of Shopping
Article

What China Reveals About the Future of Shopping

The New Retail: Lessons from China for the West



Editorial Rating

8

Qualities

  • Innovative
  • Eye Opening
  • Overview

Recommendation

When was the last time you called a cab, watched a talk show, ordered snacks, chatted with a friend and got your news fix, all from the same app? If you live in China you probably did that today, and you probably spent three times as long on these apps as an American would on Amazon. Alibaba’s Taobao marketplace and the “super app” WeChat provide users with all these services, and in return, users provide them with rich data that Amazon can only dream of. An expert team from the Boston Consulting Group highlights what the rest of the world can learn from China’s online marketplaces. getAbstract recommends these insights to readers who want to know how China’s “super apps” have seamlessly integrated the habits of daily life with online shopping.

Take-Aways

  • In 2016, more money was spent in China’s online marketplaces than in those of the United States and the United Kingdom combined. China’s National Bureau of Statistics put the figure at $750 billion.
  • Ecommerce coevolved with Chinese consumerism, and therefore the online marketplace matured differently and more quickly than it did in other countries.
  • China’s “super apps” like Taobao and Wechat incorporate celebrity news, talk shows, games, social media, and other services. Shopping is a seamless part of this experience.

About the Authors

Chris Biggs, Pierre Mercier, Angela Wang and Linda Zou write for the Boston Consulting Group, while Erica Matthews and Amee Chande provided insights from Alibaba.


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