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What CMOs Stand to Gain by Boosting Social Data’s Influence Organization-Wide
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What CMOs Stand to Gain by Boosting Social Data’s Influence Organization-Wide

Jamie Gilpin
Sprout Social, 2019
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Editorial Rating

8

Qualities

  • Applicable
  • Well Structured

Recommendation

In the past few years, chief marketing officers (CMOs) have started playing a more important role in their companies. They’re not just expected to lead marketing and advertising efforts; they’re also supposed to facilitate among different teams to promote success for all. Sprout Social’s CMO Jamie Gilpin gives readers the rundown on the roles that modern CMOs should fill – and how social media represent a hidden asset for the business as a whole. This simple read is short on specifics but provides helpful food for thought for the modern CMO.

Take-Aways

  • Ninety percent of companies say that chief marketing officers (CMOs) are more important than ever because they help facilitate among different departments and improve overall bottom lines.
  • More than half of CMOs report that they have trouble showing their colleagues how social media can have a big impact on the entire business.
  • Social’s authentic, real-time data can provide valuable insights into customer desires, which can drive growth in areas including product development and customer loyalty. 

About the Author

Jamie Gilpin is the chief marketing officer at social media management company Sprout Social.

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