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What Stays in Vegas
Book

What Stays in Vegas

The World of Personal Data – Lifeblood of Big Business – and the End of Privacy as We Know It

Public Affairs, 2014 more...


Editorial Rating

8

Qualities

  • Applicable
  • Eye Opening
  • Engaging

Recommendation

Businesses didn’t always track customers. They sold their wares based on hunches and experience, and they often radically misunderstood their customer base. Now every major corporation gathers data on its consumers and guides its business with that information. Adam Tanner tells the history of that transformation in this compelling book by following the shifts in data collection in different industries, including casino gambling in Las Vegas. getAbstract recommends his fascinating story to anyone interested in privacy, information, data, business trends or how technology changes society.

Take-Aways

  • You can make more money selling other people’s information than helping them protect it or use it themselves.
  • Businesses now gather data more systematically and efficiently than spy agencies.
  • Data gathering transformed Las Vegas casino practices.

About the Author

Adam Tanner worked for Reuters News Agency as its Balkans bureau chief and is a fellow at Harvard’s Institute for Quantitative Social Science.