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What's Mine Is Yours
Book

What's Mine Is Yours

The Rise of Collaborative Consumption

Rachel Botsman and Roo Rogers
HarperBusiness, 2010

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Editorial Rating

9

Qualities

  • Innovative

Recommendation

Finding a glimmer of hope in the economic environment is a challenge these days – particularly in the aftermath of the recession. But business writer Rachel Botsman and entrepreneur Roo Rogers make you feel optimistic about the concept of “collaborative consumption” and its potential to alter the way people conduct business – and business relationships. The authors cite many user-friendly marketplaces where consumers share, rent, trade and barter while creating meaningful, human connections. Botsman and Rogers suggest that financial upheaval has paved a pathway to a kinder, more introspective era that will bring out the innate goodness and spirit of cooperation in individuals. Naive or brilliant, you decide. getAbstract recommends this book to marketers interested in how the marketplace is shifting and believes that anyone seeking some positive economic news will enjoy this informative, delightful and uplifting work.

Take-Aways

  • Consumer behaviors are being revolutionized by a rising economy called “collaborative consumption” that is disrupting sectors from transportation to finance to travel.
  • Network technologies create the efficiency and trust to reinvent traditional market behaviors – swapping, trading, renting, bartering and leasing.
  • eBay and Craiglist use the internet to match “haves” with “wants.”

About the Authors

Rachel Botsman writes, consults and lectures on collaboration and sharing. Entrepreneur Roo Rogers is president of Redscout Ventures in New York.

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    R. T. 4 years ago
    It’s Ok – the actual text is maybe a little dated these days. But the idea of “collaborative consumption” is still current. And "sharing" is a key concept in web-based business models.