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When a Company Invests in an Underdog City
Article

When a Company Invests in an Underdog City

The Atlantic, 2021


Editorial Rating

8

Qualities

  • Concrete Examples
  • Engaging
  • Inspiring

Recommendation

Bitwise Industries is a lively tech startup in Fresno, California – an unlikely place for new tech businesses, considering that global digital transformation left the city behind. Set in the middle of California’s poor and sprawling Central Valley farm region, Fresno needed a shot in the arm. Bitwise’s dedication to the city is aiding its revitalization, turning an underdog city into one that’s economically and culturally vibrant. The company wants to duplicate that success in other underdog cities. Atlantic magazine journalist James Fallows profiles Bitwise and its expansion to Toledo, Ohio.

 

Take-Aways

  • Tech startups like Bitwise Industries help underdog cities like Fresno, California make a comeback.
  • As Bitwise expands, it looks to other underdog cities.
  • Bitwise breaks barriers between often marginalized people and high-wage tech job opportunities by connecting them to the Digital New Deal.

About the Author

Atlantic magazine writer James Fallows co-authored Our Towns: A 100,000-Mile Journey Into the Heart of America with his wife, journalist Deborah Fallows.