When

Daniel H. Pink makes a compelling argument that timing is everything as he examines the role that time plays in human interactions. A large existing body of work already evaluates how to address projects, trends and issues. This book launches what Pink calls a new genre of “when-to” books. He delves into the science of timing and taps into research from various fields. He presents a valuable analyses as he addresses the time-related factors that affect people’s daily habits. He discusses the importance of “beginnings, midpoints” and “endings” and the role of timing in group dynamics.