MacKenzie Sigalos and Ashley Turner
Where Dunkin’ Went Wrong in India
CNBC, 2018
What's inside?
Dunkin’ Donuts offers delectable delights in Detroit, Dortmund and Dubai – but not in Delhi.
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Recommendation
The idea of eating dessert for breakfast is an unsavory one in many cultures. And though Dunkin’ Donuts boasts more than 12,000 stores in 46 countries, the doughnut chain has failed to penetrate the Indian market. CNBC Digital examines Dunkin’s missteps on the subcontinent. Readers interested in business strategy and international marketing will gain practical tidbits from this business case study.
Summary
About the Speakers
MacKenzie Sigalos is a senior producer at CNBC Digital, where Ashley Turner is a digital associate.
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