![Why Progressive Pricing Is Becoming a Competitive Necessity](/summary-img/35937-JVQG8YS8.jpg?h=M&b=0)
auto-generated audio
1×
Log in to listen to the audio summary.
auto-generated audio
Recommendation
Jean-Manuel Izaret and Just Schürmann, two senior partners at the Boston Consulting Group, ask you to imagine that your firm “could measure, customize and charge for – in real time – the value your products or services create for each customer.” Then they reveal that what seems an impossible idea is already a reality. Learn what “progressive pricing” is (and isn’t), and what four changes every firm must make to adopt this “competitive necessity.”
Summary
About the Authors
Jean-Manuel Izaret and Just Schürmann are senior partners and managing directors at the Boston Consulting Group.
By the same authors
Book
Learners who read this summary also read
Article
Book
Book
Book
Comment on this summary