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Win from Within
Book

Win from Within

Build Organizational Culture for Competitive Advantage

James Heskett
Columbia Business School Publishing, 2022
First Edition: 2022
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Editorial Rating

9

Qualities

  • Applicable
  • Overview
  • Concrete Examples

Recommendation

James Heskett, one of the most eminent business educators of the 20th century, offers a deep dive into how to build a successful organizational culture. Heskett, UPS Foundation Professor Emeritus at Harvard Business School, explains that having a strong culture does not always guarantee marketplace success. He tells you how to build and maintain a winning culture while avoiding the pitfalls of a culture that is strong but also toxic. Heskett maintains that leaders can shift a company’s culture in a matter of months. To that end, he offers many research-based examples that will be highly useful to everyone involved in managing organizations.

Summary

Evidence does not support most of the common wisdom about organizational culture.

A strong culture isn’t necessarily a winning asset. Companies with strong cultures can be winners or losers, depending on the nature of their culture and the context it creates for corporate strategy.Forward-looking leaders find culture and strategy complementary. For example, Microsoft CEO Satya Nadella simultaneously healed its dysfunctional culture and led a major strategic shift from Windows to cloud computing. He demonstrated that the right leader can change a company’s culture in months.

The leaders of companies that falter mistakenly often assume that what worked in the past will continue to work. Their leaders resist new ideas.

An effective culture boosts the bottom line, and fosters flexibility, innovation, and learning.

The competitive advantage of an effective culture can outlive that of any strategy. Working only from cultural information, analysts can predict a company’s relative profitability. Using internal and external data, they can estimate how culture affects profit and use ...

About the Author

James Heskett is the UPS Foundation Professor Emeritus at Harvard Business School, where he previously served as faculty chair of the MBA program.

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    L. A. 6 months ago
    Tener un conocimiento de nuestra compaΓ±Γ­a, nos permite la cultura corporativa no solo establece la identidad y el clima laboral de una compaΓ±Γ­a, sino que tambiΓ©n define el tipo de vΓ­nculo que mantiene con sus trabajadores y sus consumidores. Y, como puedes suponer, estas relaciones pueden generar un significativo efecto en el desarrollo de la empresa.

    Si una compaΓ±Γ­a mantiene una cultura empresarial fundamentada en la confianza y el respeto recΓ­proco, promoverΓ‘ la fidelidad y el contento de su personal. Cuando un trabajador se siente apreciado, incrementa su dedicaciΓ³n a su labor y potencia sus esfuerzos para lograr las metas de la compaΓ±Γ­a.
    Esto resulta en un incremento de la productividad y eficiencia que favorece directamente el desarrollo de la empresa.
    En esta situaciΓ³n, los colaboradores se empeΓ±arΓ‘n en brindar un servicio superior a sus clientes y, en consecuencia, las adquisiciones se tornarΓ‘n mΓ‘s habituales. AdemΓ‘s, estos clientes, contentos con la atenciΓ³n recibida, pueden sugerir la compaΓ±Γ­a a otros clientes y transformarse en portavoces de la marca.
    AsΓ­ pues, esta clase de cultura organizacional fomenta el desarrollo del negocio mediante la conservaciΓ³n de los clientes actuales y la adquisiciΓ³n de nuevos clientes.
    No obstante, una cultura organizacional perjudicial o descoordinada con las metas de la compaΓ±Γ­a puede provocar el efecto opuesto.
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    Z. X. 2 years ago
    Culture is the soul of company.
  • Avatar
    A. N. 2 years ago
    Gives leaders a lot to think about, appreciate the helpful tips at the end.