Winning in China
8 Stories of Success and Failure in the World's Largest Economy
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China, long the world’s fastest growing economy, has stymied many an ambitious foreign business. In this detailed account, academics Lele Sang and Karl T. Ulrich unwrap eight case studies – four firms that faced tough going in China and ultimately flopped, and four brands that successfully navigated a tricky territory. The authors show how differently businesses operate in China, where the government is always present and interpersonal relationships are crucial. In this book, executives and entrepreneurs will discover that just because an approach works well in the West doesn’t mean it will work at all in China.
Take-Aways
About the Authors
Lele Sang is a global fellow at the Wharton School of the University of Pennsylvania. Karl T. Ulrich is vice dean of entrepreneurship and innovation at the Wharton School.
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