Book

YouTubers

How YouTube Shook Up TV and Created a New Generation of Stars

Chris Stokel-Walker

Canbury Press, 2019

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Editorial Rating

Qualities

Eye Opening
Concrete Examples
Engaging

Recommendation

YouTube inspires people to create their own content and some of its creators attract a large following. Author Chris Stokel-Walker introduces readers to today’s YouTube celebrities, the colorful personalities who keep viewers watching. You may not know their names, but your kids do. YouTube, owned by Google, has become a global entertainment source, but it has faced pitfalls along with way, as people have displayed shootings, suicides, scandals and disinformation. Has lax policing hurt its brand? If you’re intrigued by the power of social platforms and the future of entertainment, tune in here.

Take-Aways

Google bought YouTube in 2006. It now has 1.9 billion registered users.
YouTube’s algorithm drives the platform. Its recommend function dramatically increases viewing time.
YouTubers earn ad revenue based on video views, which video creators supplement with sponsorships and merchandising.

About the Author

Chris Stokel-Walker is a British journalist and expert in digital culture.

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