Rocket: Eight Lessons to Secure Infinite Growth
Suggestion passed along from Paul. Not innovative but it seems to have some fresh case studies, like Victoria's Secret and Frito Lay. Might be worth a look.
Michael J. Silverstein, et.al., McGraw-Hill Education, 2015-10-06
ISBN:9781259585425Language: English
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Being reviewedOctober 8, 2015
SelectedOctober 14, 2015
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Summarized and onlineSeptember 26, 2017
