The Compass and The Nail
In his first book, Wilson lays out the details of Patagonia’s “Brand Ecosystem” model, which answers the question: “How can some companies create such strong affection for their brands that their customers feel compelled to rave about them?” People identify with the Patagonia brand on a deep, personal level--the holy grail for all branding creatives.
Publisher: Rare Bird Books, A Vireo Book (July 20, 2015)
ISBN:9781942600060Language: English
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Being reviewedDecember 8, 2015
SelectedDecember 17, 2015
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Summarized and onlineAugust 26, 2016
