Marketing 4.0: Moving from Traditional to Digital
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively.
Philip Kotler, et.al., Wiley, 2016-12-05
ISBN:9781119341208Language: English
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Being reviewedApril 5, 2017
SelectedApril 5, 2017
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Summarized and onlineOctober 24, 2017
