Max H. Bazerman
Si quiere tomar mejores decisiones, empiece a experimentar
Cuatro lecciones para utilizar experimentos controlados aleatorios y crear valor para su empresa y sus clientes
MIT Sloan Management Review, 2020
Want to Make Better Decisions, Start Experimenting
Four lessons for using randomized controlled experiments to create value for your company and customers.
MIT Sloan Management Review, 2020
Negotiation Genius
How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond
Bantam, 2007