Soumitra Dutta
Pregunte, mida, aprenda
Utilizar el análisis de las redes sociales para entender el comportamiento del cliente e influir en él
O'Reilly, 2014
Ask, Measure, Learn
Using Social Media Analytics to Understand and Influence Customer Behavior
O'Reilly, 2014
The Global Information Technology Report 2016
Innovating in the Digital Economy
World Economic Forum, 2016