Cambridge Business Association

Matthew Dixon

7 Book

The Challenger Customer
Selling to the Hidden Influencer Who Can Multiply Your Results
Pat Spenner et al.
Portfolio, 2015
9 Libro

El vendedor desafiante
Las características necesarias para vender siempre
Matthew Dixon y Brent Adamson
Empresa Activa, 2012
8 Book

The Challenger Sale
Taking Control of the Customer Conversation
Matthew Dixon and Brent Adamson
Portfolio, 2011