Jonah Berger

9 Libro

Palabras Mágicas
Qué decir para convencer
Jonah Berger
Reverté Management (REM), 2024
8 Book

Magic Words
What to Say to Get Your Way
Jonah Berger
HarperBusiness, 2023
9 Libro

El Catalizador
Cómo conseguir que alguien cambie de opinión
Jonah Berger
Reverté Management (REM), 2022
7 Article

How to Change Anyone’s Mind
People instinctively resist being forced to do things differently. Instead of pushing, try removing the barriers that stand in their way.
Jonah Berger
The Wall Street Journal, 2020
9 Book

Invisible Influence
The Hidden Forces that Shape Behavior
Jonah Berger
Simon & Schuster, 2016
7 Book

Contagious
Why Things Catch On
Jonah Berger
Simon & Schuster, 2013