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Jonah Berger

9 Libro

Palabras Mágicas

Qué decir para convencer
Jonah Berger
Reverté Management (REM), 2024
8 Book

Magic Words

What to Say to Get Your Way
Jonah Berger
HarperBusiness, 2023
9 Libro

El Catalizador

Cómo conseguir que alguien cambie de opinión
Jonah Berger
Reverté Management (REM), 2022
7 Article

How to Change Anyone’s Mind

People instinctively resist being forced to do things differently. Instead of pushing, try removing the barriers that stand in their way.
Jonah Berger
The Wall Street Journal, 2020
9 Book

Invisible Influence

The Hidden Forces that Shape Behavior
Jonah Berger
Simon & Schuster, 2016
7 Book

Contagious

Why Things Catch On
Jonah Berger
Simon & Schuster, 2013