getAbstract Marketing

Jean-Manuel Izaret

7 Book

Game Changer
How Strategic Pricing Shapes Businesses, Markets, and Society
Jean-Manuel Izaret and Arnab Sinha
Wiley, 2023
7 Article

Smarter Retailer Promotions for a Saturated Market
Sebastian Bak et al.
Boston Consulting Group, 2023
9 Article

Navigating a Diverse World of Consumer Mindsets and Choice
Aparna Bharadwaj et al.
Boston Consulting Group, 2021
7 Report

Moving Away from One-Size-Fits-All in Daily Banking
Martin van den Heuvel et al.
Boston Consulting Group, 2019
8 Article

Why Progressive Pricing Is Becoming a Competitive Necessity
Jean-Manuel Izaret and Just Schürmann
Boston Consulting Group, 2019