University of Minnesota - UMN Executive Leadership Insights

Peter Fader

The Customer-Base Audit
Book

Peter Fader et al.

The Customer-Base Audit

The First Step on the Journey to Customer Centricity
The Customer Centricity Playbook
Book

Peter Fader and Sarah E. Toms

The Customer Centricity Playbook

Implement a Winning Strategy Driven by Customer Lifetime Value
Manual de estrategias orientadas al cliente
Video

Peter Fader y Sarah Toms

Manual de estrategias orientadas al cliente
The Customer Playbook
Video

Peter Fader and Sarah Toms

The Customer Playbook