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Mark Abraham
7
Article
How CMOs Are Shaping Their GenAI Future
Mark Abraham et al.
Boston Consulting Group, 2024
8
Article
How Retail Media Is Reshaping Retail
Lauren Wiener et al.
Boston Consulting Group, 2022
8
Article
The $70 Billion Prize in Personalized Offers
Mark Abraham et al.
Boston Consulting Group, 2021
6
Artículo
Tres imperativos de personalización durante la crisis
Mark Abraham et al.
Boston Consulting Group, 2020
6
Article
Three Personalization Imperatives During the Crisis
Mark Abraham et al.
Boston Consulting Group, 2020