Matt Johnson
Posicionamiento de marca que se traduce en negocio
Cómo crear vínculos duraderos entre marcas, consumidores y mercados
Profile Books, 2022
Branding That Means Business
How to Build Enduring Bonds Between Brands, Consumers and Markets
Public Affairs, 2022
Neuromarketing. El futuro del marketing
Blindsight: Las formas (casi) ocultas en que el marketing reconfigura nuestro cerebro
Talks at Google, 2021
Neuromarketing. The Future of Marketing
Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
Talks at Google, 2021