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Matthew Kropp

7 Article

How GenAI Is Shaping the Future of Creativity in Marketing
Matthew Kropp et al.
Boston Consulting Group, 2024
7 Article

How CMOs Are Succeeding with Generative AI
David Ratajczak et al.
Boston Consulting Group, 2023
8 Article

Inflation Is Forcing B2B CEOs to Rethink Pricing
Joël Hazan et al.
Boston Consulting Group, 2022