Cambridge Business Association

Peter Boatwright

7 Libro

Creados para encantar
Cómo crear productos que cautiven a los clientes
Peter Boatwright y Jonathan Cagan
Berrett-Koehler, 2010
7 Book

Built to Love
Creating Products that Captivate Customers
Peter Boatwright and Jonathan Cagan
Berrett-Koehler, 2010
7 Book

The Design of Things to Come
How Ordinary People Create Extraordinary Products
Jon Cagan et al.
Wharton School Publishing, 2005