Jay Conrad Levinson
Marketing de guerrilla
Los secretos para obtener grandes ganancias en sus pequeñas y medianas empresas
Morgan James Publishing, 2009
Guerilla Marketing
Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Houghton Mifflin Harcourt, 2007
Guerrilla Marketing for Consultants
Breakthrough Tactics for Winning Profitable Clients
Wiley, 2004