Renée Mauborgne

7 Article

Nondisruptive Creation

Rethinking Innovation and Growth
W. Chan Kim and Renée Mauborgne
MIT Sloan Management Review, 2019
8 Video

Blue Ocean Strategy

Create Markets and Leave the Competition Behind
Renée Mauborgne
WOBI, 2012
9 Libro

La estrategia del océano azul

Crear nuevos espacios de mercado donde la competencia sea irrelevante
W.Chan Kim y Renée Mauborgne
Profit Editorial, 2015
Book

Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim and Renée Mauborgne
Harvard Business Review Press, 2005