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The Brand Mapping Strategy | Karen Tiber Leland | Talks at Google

Talks at Google
2.37M subscribers
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Karen Tiber Leland is the Founder and President of Sterling Marketing Group, a branding and marketing strategy and implementation firm helping CEOs, executives and entrepreneurs develop stronger personal, business and team brands. Karen is the best-selling author of eight books, which have sold over 350,000 copies and been translated into ten languages. The Brand Mapping Strategy: Design, Build and Accelerate Your Brand (Entrepreneur Press, June 2016) helps entrepreneurs, business owners, CEOs and executives create a brand (business or personal) by design instead of default, gain greater influence in their industries and companies and become thought/industry leaders in their field. Get the book here: https://goo.gl/JqNrpd ...more
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The Contribution Gap

3:09

The Myth Of Roles I am a...

3:50

The Myth Of Knowledge & Results I know the worlds of...

5:36

What's The Weather You Bring With You?

6:27

FIXER healer, restorer, mender

10:16

FACILITATOR moderator, mediator, go-between

11:17

STORYTELLER narrator, orator, minstrel

11:36

SYNTHESIZER integrator, blender, producer

12:27

MENTOR advisor, teacher, guide

13:07

CONNECTOR networker, arranger, coordinator

14:59

VISIONARY Conceptualizer, idealist, dreamer

15:25

MOTIVATOR cheerleader, influencer, persuader

15:49

MAKER artisan, creator, inventor

16:16

ADVOCATE activist, campaigner, champion

17:15

IMPLEMENTER achiever, administrator, executer

17:31

INTERPRETER translator, transformer, changer

17:50

AVOID F.O.M.O. The fear of missing out

20:21

PRACTICE J.O.M.O. The Joy of missing out

22:07

The Contribution Challenge

25:30
The Brand Mapping Strategy | Karen Tiber Leland | Talks at Google
99Likes
6,513Views
2018Mar 1
Karen Tiber Leland is the Founder and President of Sterling Marketing Group, a branding and marketing strategy and implementation firm helping CEOs, executives and entrepreneurs develop stronger personal, business and team brands. Karen is the best-selling author of eight books, which have sold over 350,000 copies and been translated into ten languages. The Brand Mapping Strategy: Design, Build and Accelerate Your Brand (Entrepreneur Press, June 2016) helps entrepreneurs, business owners, CEOs and executives create a brand (business or personal) by design instead of default, gain greater influence in their industries and companies and become thought/industry leaders in their field. Get the book here: https://goo.gl/JqNrpd

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Talks at Google

2.37M subscribers