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Katherine Kim
Mark Jeffery
The 15 Metrics Everyone in Marketing Should Know
James D. Lenskold
The Path to Campaign, Customer, and Corporate Profitability
克里斯蒂娜·英格
通过分析和数据来优化营销策略
Christina Inge
Leverage Analytics and Data to Optimize Marketing Strategies
汤姆•查韦斯（Tom Chavez） 等等
利用数据与人工智能技术重新定义客户互动方式
Adele Sweetwood
Paul Postma
Marketing to the Imagination in a Technology-Driven World
Christina Mühlenbein et al.
Mark Abraham et al.
Vanessa Fox
Your Online Strategy Is Your Business Strategy
Henry Leon et al.
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