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Shweta Bajpai et al.
Winning Big by Targeting Small
Madhavan Ramanujam
Kyle B. Murray
Crafting Unique Experiences at Compelling Prices
Sean Duffy
A Guide to Achieving Global Brand Growth
Michael R. Solomon
Marketing Strategies for a Branded World
Stanley F. Stasch
Jeffrey J. Fox
Unexpected Rules that Ring the Cash Register
Don Sexton
How to Use the Most Powerful Ideas in Marketing to Get More Customers
Patrick Forsyth
An Insider's Guide to the Secret Rules
David A. Aaker
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Richard D. Czerniawski and Michael W. Maloney
The Management of Power Positioning and Really Great Advertising
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