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Jack Trout and Al Ries
How to Be Seen and Heard in the Overcrowded Marketplace
Jack Trout y Steve Rivkin
La mercadotecnia en una era de competitividad, cambio y crisis
Jack Trout and Steve Rivkin
Marketing in an Era of Competition, Change, and Crisis
Steve Rivkin and Jack Trout
The Latest on the World's #1 Business Strategy
Felix Oberholzer-Gee
A Value-Based Guide to Exceptional Performance
Jack Trout
Capturing Mindshare, Conquering Markets
Ricardo Hoyos Ballesteros
El arte de marcar corazones
David Dranove and Sonia Marciano
Concepts, Tools, and Frameworks for Practitioners
George S. Day
Processes for Creating Value
Nick Skellon
The Art of Market Warfare on the Business Battlefield
