Domine el posicionamiento

Jack Trout and Al Ries

How to Be Seen and Heard in the Overcrowded Marketplace

Jack Trout y Steve Rivkin

La mercadotecnia en una era de competitividad, cambio y crisis

Jack Trout and Steve Rivkin

Marketing in an Era of Competition, Change, and Crisis

Steve Rivkin and Jack Trout

The Latest on the World's #1 Business Strategy

Felix Oberholzer-Gee

A Value-Based Guide to Exceptional Performance

Jack Trout

Capturing Mindshare, Conquering Markets

Ricardo Hoyos Ballesteros

El arte de marcar corazones

David Dranove and Sonia Marciano

Concepts, Tools, and Frameworks for Practitioners

George S. Day

Processes for Creating Value

Nick Skellon

The Art of Market Warfare on the Business Battlefield