Cambridge Business Association
10 Simple Secrets of the World's Greatest Business Communicators
Book

10 Simple Secrets of the World's Greatest Business Communicators

Carmine Gallo
Sourcebooks, 2005
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Editorial Rating

6

Qualities

  • Applicable
  • Concrete Examples
  • Insider's Take

Recommendation

You can skim this simple book easily to find out the 10 straightforward secrets of great presenters, but these standard tips are only part of author Carmine Gallo’s message. He is equally concerned with the messengers: expert corporate communicators and founders, from Howard Schultz of Starbucks to Richard Branson of Virgin. Although Gallo’s secrets aren’t so secret (be prepared, be passionate, look spiffy), his style is punchy, if a bit windy and repetitive, and he has gathered a virtual roomful of people you’ll find interesting. While his book does offer basic techniques that beginning communicators can use - and old pros have always used - Gallo’s real accomplishment is in sharing the insights of his podium role models. getAbstract recommends the company Gallo keeps. If you want to feel like an ace presenter, just imagine Colin Powell standing right off stage and whispering suggestions to you about what to do next.

Summary

Share the Excitement

Why can some people just naturally tell a story better than others? Well, because they know what they are doing. To join their ranks and to become a better communicator, add expertise to your delivery by using 10 straightforward speaking techniques recommended by well-known communicators. With these principles, you, too, can make memorable and motivational presentations.

The amount of emotional energy that top speakers put into a presentation separates truly exceptional communicators from the ordinary. They are able to make an emotional link between their subject and their feelings that really touches an audience.

However, not every communication requires a high level of emotional connection. Business presentations are targeted to three different levels of communication:

  1. Communication focused only on delivering a message and preserving the speaker’s or the corporation’s reputation.
  2. Communication that incites the audience to care and to participate in what the message invites them to do.
  3. Communication that opens the door to a new perspective and creates a “reality distortion field” about...

About the Author

Carmine Gallo is a corporate presentation coach and Emmy award-winning journalist, who has spent 15 years as an anchor, host and business correspondent for several media outlets, including CNN, Fox, CNET and CBS.

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