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20 Days to the Top
Book

20 Days to the Top

How the Precise Selling Formula Will Make You Your Company's Top Sales Performer in Twenty Days or Less

Sourcebooks, 2005 más...

audio autogenerado
audio autogenerado

Editorial Rating

6

Recommendation

This brief sales guide offers solid suggestions for such powerful techniques as asking questions, listening to customers, taking notes, using call sheets and doing research to turn selling into a standardized, measurable and repeatable process. If none of that sounds new to you, the problem isn't you. But that doesn't mean the advice isn't sound. It is. Author Brian Sullivan, a motivational speaker, has packaged old guidance in a new wrapper that he calls the "Precise Selling Formula." He says nothing that is outright wrong and much that is outright right. getAbstract thinks his elementary but helpful book (and its accompanying CD) will be most useful to inexperienced salespeople who lack self-confidence, and who may need exhortation and reassurance. The author's earthy anecdotes, Kansas City optimism and self-deprecating but enthusiastic tone may be just what novice salespeople crave after a day in the trenches.

Take-Aways

  • Salespeople can benefit from using the "Precise Selling Formula.(tm)"
  • Precise stands for: prepare, respect, engage, convey, indecision, secure and explore.
  • Your posture and language can lead your prospect to agree with you.

About the Author

Brian Sullivan is a member of the National Speakers Association and an internationally known expert on effective selling behavior. He hosts a talk radio show in Kansas City.


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