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2023 Sales Trend Report
Report

2023 Sales Trend Report

Strategies, Data, + Insights for Global Leaders

Christopher Kinnear
Hubspot, 2023
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Editorial Rating

8

Qualities

  • Analytical
  • Applicable
  • Overview

Recommendation

Looking back on 2023, sales leaders found themselves adapting to a younger customer base, leveraging new technologies, and trying to differentiate themselves from their competition. A global report issued by Hubspot and Aircall analyzes the results of a survey of more than 1,000 sales professionals. It examines the growing role automation, sales intelligence apps, and Customer Relationship Management (CRM) programs are playing in sales. The report also digs into the ways sales departments’ culture and strategies are evolving to meet customers’ increasingly high expectations and ongoing economic concerns.

Take-Aways

  • Sales professionals had six main goals for 2023: Exceeding quotas, increasing efficiency, up- and cross-selling, expanding markets, aligning sales and marketing, and using CRM effectively.
  • The biggest sales challenges include differentiating themselves from their competitors, finding high-quality leads, and communicating with decision-makers.
  • Salespeople can uncover high-quality leads by prioritizing referrals, using social media, and attending virtual events.

About the Author

Hubspot is a CRM platform that provides software products for inbound marketing, sales and customer service. Aircall is a cloud-based call center and phone and communication platform designed for use by sales and support teams.

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