Cambridge Business Association
2024 Gen Z and Millennial Survey
Report

2024 Gen Z and Millennial Survey

Living and working with purpose in a transforming world

Deloitte
Deloitte, 2024
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In this 13th edition of its Gen Z and Millennial Survey, global accounting firm Deloitte draws on data from 22,800 respondents in 44 countries to explore what matters most to workers of those generations. Despite progress in work flexibility, DEI, and environmental protection since the pandemic, gen Z and millennial workers express significant concerns about living costs, unemployment, climate change, mental health, crime, and the impact of AI on careers. Those who address these might attract and retain a more engaged and adaptable workforce, ready for a changing world.

Summary

Around the world, gen Z and millennial workers report guarded optimism about the future.

Over 30% of those queried for Deloitte’s 2024 Gen Z and Millennial Survey say they feel confident their nations’ economies will improve over the next 12 months, and nearly half believe their financial circumstances will also get a boost. However, more than half of respondents report they live paycheck to paycheck.

Concerns remain about the cost of living, unemployment, climate change, mental health, crime, and the impact of AI on careers, with many feeling that businesses are not fully addressing critical societal challenges. Still, gen Z workers and millennials feel confident in their ability to enact change within their organizations — much more so than in society at large.

A sense of purpose and alignment with values influences employee engagement and retention.

Gen Z and millennial employees value a sense of purpose at work and feel it contributes significantly to their job satisfaction. Firms that hope to recruit and retain gen Z and millennial talent...

About the Author

Deloitte Touche Tohmatsu Limited is a leading global professional services network providing audit and assurance, tax and legal, consulting, financial advisory, and risk advisory services.

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