Cambridge Business Association
4 Ways to Ensure Your Digital Transformation Doesn’t Fail
Article

4 Ways to Ensure Your Digital Transformation Doesn’t Fail

Rich McEachran
Raconteur, 2023
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Many businesses hesitate when it comes to digital transformation because of the costs, time and effort it requires; but, Rich McEachran argues, the investment is worthwhile. In this brief guide to tackling digital transformation, McEachran explains why setting reasonable expectations, taking a long-term view, upending old hierarchies and embracing adaptation as the new status quo are crucial for a successful transformation. With the right attitude and supportive data, you can have the confidence to bring your organization into the digital world.

Summary

Digital transformation is becoming more of a necessity than not in today’s world.

Understandably, many businesses – even those facing imminent disruption – hesitate to invest their valuable funds in digital transformation. Still, the risk is often necessary to avoid loss of competitiveness. When executed correctly, the eventual positive outcomes of the shift will be worth any cost-related challenges and the uncertainties associated with the process.

For example, the education company Pearson faced profit warnings from 2012 to 2020. Since then, the company has reinvented itself as a digital-first business under the leadership of CEO Andy Bird, a former Disney executive who joined in October 2020. Bird highlighted the shift in learning habits due to technology in a March 2021 trading update, comparing it to the changes seen in entertainment consumption like consumers switching...

About the Author

Rich McEachran is a freelance journalist and copywriter.

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